Allsound Sound & Light Support brand identity – Case Study


With Allsound and Jonkheer Sound & Light Support, Paul Jonkheer has two successful companies in the rental of light and sound equipment. Large and small dance events and festivals, but also retail chains know how to find Allsound and Jonkheer well.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Allsound Sound and Light Support Rental


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Brand Identity Design


His most important brand, Jonkheer, also uses a logo that I designed.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

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The Allsound logo uses a sturdy, wide font with friendly, rounded corners. To emphasize the two different words ‘All’ and ‘sound’, the classic and popular method was used to give the two parts separate colors.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

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Light and sound can be physically defined as ‘rays’. That is why rays of light or sound waves can be recognized in the logo.

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