Designia brand identity – Case Study


Designia is a virtual world where three design disciplines form their own countries (nations). Every ‘Nation’ is accessible through its own online portfolio.
When I started as a Freelance Designer in 2007, I used my own name as a company name. It was the easiest and fastest way to get started. As soon as the number of projects grew rapidly, I got the idea to split up the communication around my three different design disciplines, illustration, UX & UI Design and logo design.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Designia Freelance UX-UI Designer Michiel Nagtegaal


Adobe Illustrator


Brand Identity Design


Three different online portfolios. This could ensure that, towards clients, I can fully focus on one specific client requirement. For the sake of convenience I assumed that every customer would report to me with only one need.

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A virtual world as creative concept

The creative concept was to create a virtual world, Designia. That world contains three nations; Illustration Nation, Identity Nation and Webdesign Nation. They work together peacefully to help the customer the best. The payoff was found so quickly; “United Nations of Design”.

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Composite flag

Designia would therefore become a collection of design disciplines. And that collection also had to be translated into an image, a logo. In the concept, that set of elements is a set of countries. The logo of a country is a flag. Designia therefore had to become a composite flag. A flag like that of the European Union or of the United States of America.

Color is an important design element. To distinguish a collection of design elements, color is therefore obvious. The composite flag of Designia should become a collection of colors. Many flags stack colors. So the Designia flag became a stack of colors.

'D' shape

The shape of the “d” makes, with a little imagination, a beautiful flag. And by aligning the logo on the right, instead of the usual left, the logo is even more distinctive.

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